Monday, June 04, 2007

When, What?


Someone needs to talk to the Olympic committee. I don't think that they have quite grasped the concept of "brand". A brand needs to be something that people can relate to. The logo needs to be instantly recognisable and inspiring. The olympic brand is anything but. The logo is able to come in different colours and doesn't look like anything more than a shattered mirror. At a push, and once it has been pointed out, you can see that the shapes are supposed to be the numbers 2012, although I am yet to work out what the central square is (trafalgar maybe). It cost £400, 000. Part of me thinks that is a ridiculous amount of money for a jagged sketch. Another part thinks no wonder it isn't better, £400k on something that should be so iconic is actually very cheap.
Looks like we don't even get a gold medal for our brand.

7 comments:

sally said...

Absolutely!!!!

Caroline said...

maybe it was one of the tasks that alan sugar set for the apprentice?!

no, actually it's worse even than they would manage.

Shaun said...

I'd assumed that the little square was the end of the curly bit of the 2

most of the reader submitted logo's on the bbc are better than the proper one

http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm

Shaun said...

http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm

Anonymous said...

Maybe you are thinking too deeply. Maybe the little pink rectangle is just that. Maybe they needed something to attach the other bits , sorry numbers, together. Sure they will have a $400K explanation for it though. Yuk!

Anonymous said...

Still, it may achieve its purpose.. after all we seem to agree on something for a change.

Merlin said...

Agreement. On this blog. Yet another thing against it!