(RED) Is The Colour

I have to recommend that you go (RED). This is not a charity as such. It does not fund a whole heap of white Toyota landcruisers to drive around Africa. What it does do is buy antiviral drugs to help fight Aids in Africa.

It has attracted some major brands so far, including GAP, Motorola and ipod. Buy (RED) products and a proportion of the profits go to Africa. For instance a (RED) ipod will provide antiviral drugs for a month.

The simplest thing we did was change our credit card. We now use a (RED) American Express card. 1.25% of what we spend goes to Africa. OK, so we don't get our Goldfish points so no more free furniture from John Lewis but look at it, a very attractive card. And it quickly adds up, just every day shopping now does some good for others as well. We changed over in May and the monthly statement shows us how much has gone over, staggering. Enough to keep one person in anti-virals for over three years. Now that is only one person, but imagine if everyone in the UK was doing it.

Please go (RED)!